Our Story

Hi there!

My name is Jocy, and I am the founder of Jewels by Jocy—a brand dedicated to creating dainty, intricate jewelry without sacrificing quality or originality.

Jewels by Jocy is a one-woman, self-funded, slow-made small business that I run while also working full-time as a kindergarten art teacher.

Five years ago in my junior year of highschool, I founded Jewels by Jocy with the intent to create community through self expression. Initially, it was about creating designs I loved for myself. As my passion for jewelry making grew, I found myself making more jewelry than I could wear. I soon discovered a wonderful community of small jewelry businesses that shared ideas and supported one another. 

I started selling jewelry at campus events while studying architecture at UCLA. I met so many creative people through hosting jewelry pop-ups with different clubs, and I found a sense of belonging in the fashion community on campus. 

After graduating, I took the leap and invested in quality 14K Gold-Filled materials to craft affordable pieces that will last a lifetime. Every piece is designed with care to bring your dream jewelry collection to life. I hope you enjoy wearing your piece as much as I enjoy making it. 

xx, Jocy